Your opt-in list is your first step to your success.

Publishing ezine is one of the ways to get subscribers and start your own opt-in list.

You can publish any of the following and keep your ezine fresh and interesting:

== Ezine articles
== Editor's column
== Contests
== Ads to subscribers
== Free gifts
== Discussions
== Tip of the day
== Guest column
== Interviews with successful people
== Discounts
== Your product reviews by others
== Useful resources and links etc.

Even sometimes editors search for the content for their ezines.

Here is a mailing list and follow up autoresponder software to use for your ezine sending: http://www.scripts4webmasters.com/follow-up-autoresponder-pro/index.shtml

When you are out of ideas what to publish in your next issue, try these:

1. Write about your website, product or your service, what are the uses of your service. If you are a website designer write about mistakes that have to be avoided by a newbie.

2. Think of the questions your visitors will ask you. Then write one topic for each question. Readers might ask you how to design, manage tables and how to use SSI with tables. Think as if you are a visitor to your site and format the questions.

3. Go through the questions your prospects asked you and write about them.

4. Visit communities, message boards. Pick on going topics.

5. Put a questionare on your site. Let your visitors fill the form. Ask their opinion on something or ask them to write down what searches they made on the internet in last week. Offer free gift for filling up the form...

6. Interview business people and pioneers of certain fields and write an article on your discussion.

7. Have you read any topic recently or watched any documentary in TV that might useful to your prospects? Well... format it in to an article.

8. You can get ideas by reading others articles. If somebody wrote about how to submit to search engines then you write about how to submit to directories. You can write your own article and send it in your own ezine.