In a mobile detail or mobile car wash business you are on a first name basis with your customers. You sink or swim with your ability to please your customer and rely on them to build your business by referring their friends, associates and neighbors. One excellent way to insure referrals is to set up a Customer of the Week Program. Here are some pointers to help you do just that. Programs And Certificates This program lets people know you value their business. If you dont have a program yet but feel someone is worthy of a discount, simply tell them that theyre the customer of the week. If they ask why, tell them theyre the best customer in the office and their award is a dollar discount. Sometimes a person in a bad mood will be picked up and turned around by this little bit of attention. Youll find in your Microsoft Word or Works program that probably came on your computer has templates for various certificates, which you can easily modify. Make yourself a file for a certificate that can be printed out for a Customer of the Week award. Carry these in the work truck or van and hand them out where you feel theyll do the most good and to customers who are the most deserving. Free Washes If someone goes into their office, spreads the word of your arrival and brings you a bunch of customers, when they ask how much they owe you let them know you appreciate their effort by giving them their wash for a discount or for free or collect and refuse the tip and hand them a free customer of the week wash for next week, this will insure more customers next week and a new customer for life. You might even consider letting them know if they continue to bring you business (x number of customers per week), youll wash their car for free each week. This will save you the time of selling through their building since generally they know almost everyone on a more personal basis than you do. This will create a bigger following of regular weekly customers much faster. Always keep your grass roots marketing and word of mouth advertising simple and never forget to ask for a referral when you know you have done well and deserve it. People are glad to give referrals, but some folks just need to be asked. Think about it. |
